In its pursoot to deploy a revolutionary education tool for apparel designers and creators, Nike has launched Making, an app for environmental change. The sportswear giant has published Making to the App Store in order to “inspire designers and creators to make better choices in the materials they use.” Nike hopes to positively affect the less-than impressive sustainability numbers worldwide by making available the data in its open-source Environmental Design Tool database.
The retail behemoth even collaborated with the London School of Fashion to optimize the app’s data accuracy:
“It was incredibly insightful to use the data in Making while creating our designs,” says Alasdair Leighton-Crawford, a student at London College of Fashion. “The app helped us identify materials that have lower environmental impacts, without compromising the design process. Making shows that sustainability is not a limit, but an inspiring new way to look at product creation.” [Source]
LeBron and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.
Just do it.
In its pursoot to celebrate one of their most successful athlete, Nike has released this promotional video. Nike Basketball tells the story of how Lebron James grew into the 2012 NBA Champion that he is today, in parallel with the tale of a ringmaker who has been following his progress. This ad is entitled “The Ring Maker”.
Few college teams have the history of the Kentucky Wildcats, but they’re not content with past glory — this year’s squad ended the regular season ranked the best in the nation. With the tournament now underway, NSW drops a new collection of gear inspired by the Wildcats and their Platinum Elite pedigree. In this video, we roll down to hoops-crazy Kentucky to check out the Lexington campus and invade Rupp Arena. Get a look at pieces from the “Rise as One” collection—like tees, snapback hats, hoodies and footwear—and ride for the Cats properly!
In its pursoot to promote their sports apparel from their endorsement deal, Nike has unveiled this short commercial. Nike Basketball has released this promotional video as part of their “Rise As One” video collection. Being a University of Kentucky endorser, Nike Basketball is pushing their college’s gear to take advantage of their exposure as part of this year’s NCAA March Madness’ Final Four crop. This video features iconic and recognizable campus elements to stimulate school spirit.
This almost made me consider purchasing a University of Kentucky sweater…nicely done!
Introducing Nike+ Training, your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun.
In its pursoot to provide its training consumers with a look of its newest fitness product, Nike has released this video. They are presenting their Nike+ Training technology and shoe apparel. The sports apparel giant has revealed the look and the utility of their new fitness and health tools. The Nike LunarTR1+ and Nike Lunar Hyperworkout+ running shoes will be available this summer only.
How do you measure greatness? NikeBasketball introduces technology that will enable you to see your game, in order to improve, like never before.
In its pursoot to give their basketball customers the look of their equivalent basketball interactive product, Nike has also released its recently launched Nike+ Basketball product. This product consists of the Nike Hyperdunk+ basketball sneakers. This will also become available this summer.
Nike is truly ten steps ahead of any competition. This is incredible. These of course won’t come cheap but the technology behind is revolutionary. Join the Nike+ movement!
Tinker Hatfield and Tom Luedecke, designers of the fully customizable Air Jordan 2012, talk about its Fly Around configuration. Players who count on quickness can take advantage of its responsive heel Zoom Air midsole, lightweight low-cut innersleeve, breathability perforations and court-gripping multidirectional traction.
In its pursoot to boast the features of their newly released basketball sneaker, Jordan Brand has released this designer interview video. The sports apparel company has recently launched their Air Jordan 2012 basketball shoes and this interview explains the “Fly Around” concept of the shoe’s design.
If you’re interested in knowing more about this shoe (that I find absolutely mildly average), their website is pretty cool and makes you control the diagonal flow of the features presented by scrolling down on your laptop’s trackpad. #AJ2012
The quickest way to start earning NikeFuel with your Nike+ FuelBand. Life is a Sport. Make it Count.
To find out more about Nike+ FuelBand go to http://nike.com/fuelband
In its pursoot to explain the set up process of its new product, Nike has released this explanatory video. Nike has recently launched its new fitness product to market. It is called the Nike+ Fuelband. They call this video their “Quick Start”. The steps enumerated to set your bracelet up are the following: 1. Size, 2. Charge, 3. Set Up (where you also have to create a Nike+ account), 4. App (where you have to download the Nike+ FuelBand app from the App Store) , 5. Sync and 6. Go.
This band uses so many of the new technologies, it’s scary. You might think it is a bit overpriced but it is probably not. It might just be worth every penny you would put into it.
Lighter. Faster. Formfitting. Running revolutionized.
This is Nike FlyKnit technology.
Coming this summer from Nike’s Innovation Kitchen.
In its pursoot to introduce their new pair of running shoe to their consumers, Nike has released this impressive 51-second video. These visuals help understand the edge that their Nike FlyKnit Technology has over competitors. The Nike FlyKnit is the debut sneaker to Nike’s HTM FlyKnit Collection. “HTM signifies the ongoing collaboration between style leader Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker” [Source].
This knitted technology was reportedly born from consumers’ demand to own shoes that have the comfort quality of socks: “a snug fit that goes virtually unnoticed to the wearer.” [Source]. There is a whole story behind Nike’s FlyKnit technology. Here it goes:
To learn more, visit Nike Inc’s Summer Of Innovation.