The use of the words “innovation” and “disruption” should be taken more seriously from now on. Here’s why.
For tens of thousands of years before the 1700s, I could probably count on both of my hands the innovations that have truly affected the development of humanity and its principles. The evolution of women and men had followed a pretty direct line of progression since the time of the homo sapiens. All of this until the industrial revolution that started with the invention and refinement of the steam engine in the latter part of the 18th century. A few hundred years later came the burgeoning of the digital revolution with the conceptualization of antiquated calculators in the mid-1800s.
Since then, a lot of cool stuff has happened such as electricity, TVs, radio, telephones, video games, etc. To me, most of these latter inventions are only tiny steps towards what is going to happen to humanity in the next few years thanks to the emergence of the Internet a.k.a. the only other impactful innovation of the past one hundred years.
So when I hear the word innovation or disruption associated to products like the newest video game consoles, bigger screens on smartphones, voice controlled devices, cordless headphones, 99% of social networking apps, I cringe. Literally. I call death to the overuse of these two words. Let’s have respect for the creations that often take hundreds of years to reach consumers and hundreds of collaborating creators to refine.