Lady Gaga Dives Her Fans Into Her ARTPOP World With An artRave And An ARTPOP App

Have you ever wondered what it would be like to be in Lady Gaga’s head? No need to imagine, she has opened the doors to her stroboscopic world to us. This age of digital has allowed Lady Gaga to really push herself creatively to communicate her art to her fans as an experience.

ArtPOP GIF 1ARTPOP is the name of Lady Gaga’s newly released album. The launch of the album took place this past Sunday in the form of a VEVO live streaming of her performance – accurately named artRave – and in the form of a content-creation social network app entitled ARTPOP. The whole creative set up of ARTPOP was orchestrated by her team at Haus of Gaga and artist Jeff Koons (who recently sold his iconic “Balloon Dog” creation for a record-breaking $54M).

“Lady Gaga brings you a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community – “the auras”. Altering the human experience, we bring ARTculture into POP in a reverse Warholian expedition. Exploring Gaga’s existence as a cultural interface, the user will share in the “adrenaline of fame” as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once.”

Lady Gaga is one of those forward-thinking artists that will push the envelope in terms of providing the real experience to her fans leveraging the abilities of technology.

To the left is work of art created with the app to promote its release. Try it out for yourself!

Lady Gaga Dives Her Fans Into Her ARTPOP World With An artRave And An ARTPOP App

Samsung Takes You On A Musical Journey Through Their New Devices

The Samsung brand has been focusing on real mainstream channels in the past couple of years and this new campaign is no exception. Here, Samsung talks to the music listeners who wish to improve their consumption experience. Samsung promotes its devices’ new and improved music abilities with Samsung Music.

“By enabling the fun interaction among music lovers, bringing all the music elements together and scenes such as GALAXY artists, songs, concerts and community to your mobile phone, GALAXY Music takes you to the whole new world of enjoying music. Go beyond listening, experience music with GALAXY Music!”

Click-through to feel the Samsung Music Experience.

A MUSICAL JOURNEY THROUGH GALAXY NOTE 3 + GEAR

Samsung Galaxy Note3_Music Experience

A MUSICAL JOURNEY THROUGH GALAXY S4

Samsung_Galaxy_S4_Music Experience

Samsung Takes You On A Musical Journey Through Their New Devices

The Lexus Brand Combines Art And Digital in “Art Is Motion”

The Lexus brand wants to be synonymous with a hybrid concept of creativity and technology. Claiming to be the only vehicle brand using a hybrid propulsion system on all of their cars and hoping to promote that claim, they’ve released an art focused campaign called “Art Is Motion”.

The “Art Is Motion” campaign aims to be consistent with the Lexus brand by expressing a combination of genetics and experience. The particular project above is entitled “The Generative Identity of Walter Van Haerents” and is directed by generative artist Sergio Albiac.

“A car, a driver and an artist have started a truly unique experiment, that’s aim is to generate  the first portrait created by emotion rather than  by physical looks.

As the driver drives the Lexus IS 300h, sensors will collect information on speed, rpm and electric or petrol usage. These signals will then be translated by an onboard art server, creating an onscreen generative and constantly evolving portrait of the driver.”

Experience the whole “Art Is Motion” experience. Their website also measures interest of its visitors with a micro-conversion strategy as they allow you to place a virtual bid on their Lexus IS directly. Bidding, while non-legally binding, would assure yourself of an invitation to any eventual future auctions of the car.

The Lexus Brand Combines Art And Digital in “Art Is Motion”

Donald Glover’s Digital Strategy Resumes With ‘Because The Internet’ Artwork

Because The Internet Album Artwork
Because The Internet Album Artwork

The strategy behind releasing a studio album has been the same for the past couple of decades. Artists and labels have become comfortable in that process. The last iteration in the album release strategy was the use of the music video…back in the 80’s.

With the emergence of technology and its wider use in music rollouts, artists are allowed to be more creative – see Kanye West’s Yeezus guerrilla marketing, Jay-Z’s MCHG Samsung corporate release deal or J. Cole’s Born Sinner listening sessions. This is the case of Donald “Childish Gambino” Glover. He’s best known for his role in Community, his writing chops on 30 Rock and his rapping talent under the Childish Gambino pseudonym.

In a podcast with Hot 97, Donald Glover shared his thoughts on the state of hip hop music and his own interpretation of it. One line that stuck in that interview was his assessment of today’s full length albums or the LPs. According to Glover, LPs are personal branding projects and not product releases per se. This is a fair assessment considering the declining trend of physical album sales and the increasing propensity of artists touring in order to make ends meet.

“Because The Internet” is Donald Glover’s 2nd studio album and it seems like he’s going to be leveraging technology and using  creativity to make his release a complete Childish experience. Sweet.

Here’s a creative short film he released a couple of months ago to start the buzz around his album.

Donald Glover’s Digital Strategy Resumes With ‘Because The Internet’ Artwork

Meet Nest Protect – Smoke and Carbon Monoxide Alarm

 

Nest Labs, the startup company mostly known for its innovative thermostat, has released a new product. Introducing Nest Protect, its brand new smoke and carbon monoxide alarm! This device truly solves a need in many households. Ask yourself this question. How many times has your smoke detector gone off while you were simply cooking in the kitchen? If you enjoy cooking, then your answer is “often”. This makes safety enjoyable.

Let’s not forget this is an ad explaining the benefits of the product and not a live demo. It remains to be seen how effective this is. Check it out and comment us what you think!

Safety shouldn’t be annoying. The Nest Protect smoke and carbon monoxide (CO) alarm quiets down when you wave – no more swinging towels or brooms – and messages your phone when its batteries run low. Nest Protect speaks with a human voice, telling you where and what the danger is, and gives you a friendly Heads-Up before turning on a loud alarm. 

CNET has uploaded a hands-on video with the Nest Protect in case you’re interested in knowing more about it. The alarm will retail for $129.

Meet Nest Protect – Smoke and Carbon Monoxide Alarm

Google Will Make History With Its First Ever YouTube Music Awards

The first ever YouTube Music Awards is a game-changer is so many ways as it’s the first worldwide “democratization” of the music awards. On top of this already great feat, it will be a fluid live + internet broadcast on the web making it a win-win situation for YouTube. With the kind of reach and influence YouTube has, this event will go down in history.

Get ready to start voting on October 17, then tune in on November 3 to watch the first-ever YouTube Music Awards.

We’re launching a new music awards celebration, created by YouTube and Spike Jonze, and it will be entirely built by you. The nominees will be the artists and videos you watched, shared, and loved the most over the past year. Then you decide who wins when we announce your nominees on October 17.

Presented by Kia, the YouTube Music Awards will feature performances from Seoul, Moscow, London and Rio, culminating in a new type of awards show in New York, where your favorite artists create new music videos in real time, live on YouTube, on Sunday, November 3. 

Google Will Make History With Its First Ever YouTube Music Awards

Nike Launches A Tool For Environmental Change – Making App

In its pursoot to deploy a revolutionary education tool for apparel designers and creators, Nike has launched Making, an app for environmental change. The sportswear giant has published Making to the App Store in order to “inspire designers and creators to make better choices in the materials they use.” Nike hopes to positively affect the less-than impressive sustainability numbers worldwide by making available the data in its open-source Environmental Design Tool database.

The retail behemoth even collaborated with the London School of Fashion to optimize the app’s data accuracy:

“It was incredibly insightful to use the data in Making while creating our designs,” says Alasdair Leighton-Crawford, a student at London College of Fashion. “The app helped us identify materials that have lower environmental impacts, without compromising the design process. Making shows that sustainability is not a limit, but an inspiring new way to look at product creation.” [Source]

Nike Launches A Tool For Environmental Change – Making App