Have you ever wondered what it would be like to be in Lady Gaga’s head? No need to imagine, she has opened the doors to her stroboscopic world to us. This age of digital has allowed Lady Gaga to really push herself creatively to communicate her art to her fans as an experience.
ARTPOP is the name of Lady Gaga’s newly released album. The launch of the album took place this past Sunday in the form of a VEVO live streaming of her performance – accurately named artRave – and in the form of a content-creation social network app entitled ARTPOP. The whole creative set up of ARTPOP was orchestrated by her team at Haus of Gaga and artist Jeff Koons (who recently sold his iconic “Balloon Dog” creation for a record-breaking $54M).
“Lady Gaga brings you a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community – “the auras”. Altering the human experience, we bring ARTculture into POP in a reverse Warholian expedition. Exploring Gaga’s existence as a cultural interface, the user will share in the “adrenaline of fame” as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once.”
Lady Gaga is one of those forward-thinking artists that will push the envelope in terms of providing the real experience to her fans leveraging the abilities of technology.
To the left is work of art created with the app to promote its release. Try it out for yourself!