The first ever YouTube Music Awards is a game-changer is so many ways as it’s the first worldwide “democratization” of the music awards. On top of this already great feat, it will be a fluid live + internet broadcast on the web making it a win-win situation for YouTube. With the kind of reach and influence YouTube has, this event will go down in history.
Get ready to start voting on October 17, then tune in on November 3 to watch the first-ever YouTube Music Awards.
We’re launching a new music awards celebration, created by YouTube and Spike Jonze, and it will be entirely built by you. The nominees will be the artists and videos you watched, shared, and loved the most over the past year. Then you decide who wins when we announce your nominees on October 17.
Presented by Kia, the YouTube Music Awards will feature performances from Seoul, Moscow, London and Rio, culminating in a new type of awards show in New York, where your favorite artists create new music videos in real time, live on YouTube, on Sunday, November 3.