IKEA Transforms Its 2013 Catalog Into An Interactive Platform

In its pursoot to change the way consumers interact with their marketing material, IKEA has turned its 2013 product catalog into an interactive platform. IKEA consumers were encouraged to download the IKEA Catalog app that would allow them to scan the pages of their 2013 catalog. This would enable the consumers to not only engage with the catalogue content but also unlock extra content through the scanning of the pages.

The engagement was increased according to EConsultancy:

  • Globally, the app was the number one downloaded marketing app for a brand in 2012 and the catalogue received three times the attention of the 2011 catalogue.
  • The revamped experience across print and app increased engagement significantly. Users spent an average of eight minutes with the app compared to three minutes with just the catalogue.
  • 6.2m installs.

Do you think augmented-reality consumer catalogs this will become an industry trend?

IKEA Transforms Its 2013 Catalog Into An Interactive Platform

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s