Nike Basketball Releases Lebron James’ “The Ring Maker”

LeBron and the ring maker go way back to the days of Akron afros and high school dunks. When one sliced through the paint, the other carved through wax. Together, their journey has proven that even those destined for greatness have to earn it.

Just do it.

In its pursoot to celebrate one of their most successful athlete, Nike has released this promotional video. Nike Basketball tells the story of how Lebron James grew into the 2012 NBA Champion that he is today, in parallel with the tale of a ringmaker who has been following his progress. This ad is entitled “The Ring Maker”.

Nike Basketball Releases Lebron James’ “The Ring Maker”

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