Adidas Presents “Take the Stage: All 2012” With Rapper Wretch 32

This city is the stage where greatness is made. You can go from the top deck straight to the top of the charts. A high street honey can become the height of fashion. YouTube sensations turn into primetime stars. Even a hoop hustler can get a million fans. Wherever we go, the paps are never far behind and whatever we do, we’ll have an audience. This is the stage where greatness is made…

…and you’re up next. [Source]

In its pursoot to make its huge marketing push towards the biggest sporting event of the year, Adidas has released this brand new TV commercial. Adidas is an official partner of the 2012 Summer Olympics in London and the retail company plans to make a splash. Adidas is launching its “Take The Stage” campaign  with new Stella McCartney-designed apparel. The #All2012 marketing campaign has a couple of Adidas’ most prominent brand ambassadors in its new commercials and hopes to encourage fans to participate and “take the stage” with them. This first video has Tottenham, UK rapper Wretch 32 urging artists to send some music material to him to have a chance to open a concert for him! Other TV commercials of this campaign will soon follow. Stay tuned!

Adidas Presents “Take the Stage: All 2012” With Rapper Wretch 32

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