Few college teams have the history of the Kentucky Wildcats, but they’re not content with past glory — this year’s squad ended the regular season ranked the best in the nation. With the tournament now underway, NSW drops a new collection of gear inspired by the Wildcats and their Platinum Elite pedigree. In this video, we roll down to hoops-crazy Kentucky to check out the Lexington campus and invade Rupp Arena. Get a look at pieces from the “Rise as One” collection—like tees, snapback hats, hoodies and footwear—and ride for the Cats properly!
In its pursoot to promote their sports apparel from their endorsement deal, Nike has unveiled this short commercial. Nike Basketball has released this promotional video as part of their “Rise As One” video collection. Being a University of Kentucky endorser, Nike Basketball is pushing their college’s gear to take advantage of their exposure as part of this year’s NCAA March Madness’ Final Four crop. This video features iconic and recognizable campus elements to stimulate school spirit.
This almost made me consider purchasing a University of Kentucky sweater…nicely done!