Toyota Launches Its “Game Of Life With Prius c” Campaign Aimed At Gen Y

The Game of Life is won by buttoned-up pros. With the right tools and the Toyota Prius c, there is no limit to what you can accomplish. Let the game begin. #priusc

In its pursoot to introduce their new model car in an original way, Toyota has released this video on their channels. The Japanese car maker has partnered with Saatchi & Saatchi LA to launch this new Prius c marketing campaign. Entitled “The Game Of Life with Prius c” the witty campaign aims to attract Generation Y first car buyers by acknowledging that they are entering the Game Of Life which consists of buying a new car, starting a career, buying a new house, etc.

Toyota has done a great job providing fun and interactive ways to inform their potential consumers on the abilities of their new hybrid vehicle. They have provided a clever informative board on their YouTube channels with financial, technological and car efficiency information.

Toyota Launches Its “Game Of Life With Prius c” Campaign Aimed At Gen Y

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