TOMS Launches The “One Day Without Shoes” Event For April 10th, 2012

In its pursoot to spread awareness, TOMS has launched their annual worldwide campaign. TOMS wants to spread their message by hosting a “One Day Of Without Shoes” all-day event. This encourages people to spend their April 10th, 2012 without shoes. They have made a mobile application available to allow you to customize photos and to prepare this day. TOMS has also provided you with a PocketCard to download and to during the day.

WHY SHOES?

HEALTH | Millions of children are at risk of injury, disease and soil-transmitted infection.

EDUCATION | In some areas, shoes are required for children to attend school.

OPPORTUNITY | Children who are healthy are more likely to be successful students.

[Source – Download PocketCard]

I feel like a day like this could surely spread awareness but definitely defeats the purpose. We will be exposed to all of the hazards associated with walking shoeless ourselves in order to spread the word on these same hazards. I’d love to know what you guys think of this.

TOMS Launches The “One Day Without Shoes” Event For April 10th, 2012

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s