In its pursoot to spread awareness, TOMS has launched their annual worldwide campaign. TOMS wants to spread their message by hosting a “One Day Of Without Shoes” all-day event. This encourages people to spend their April 10th, 2012 without shoes. They have made a mobile application available to allow you to customize photos and to prepare this day. TOMS has also provided you with a PocketCard to download and to during the day.
HEALTH | Millions of children are at risk of injury, disease and soil-transmitted infection.
EDUCATION | In some areas, shoes are required for children to attend school.
OPPORTUNITY | Children who are healthy are more likely to be successful students.
I feel like a day like this could surely spread awareness but definitely defeats the purpose. We will be exposed to all of the hazards associated with walking shoeless ourselves in order to spread the word on these same hazards. I’d love to know what you guys think of this.