“I am thrilled to be here in Switzerland to be a part of the launch of the Link Lady” said Cameron Diaz. “Throughout my career, I have been very selective about aligning myself with brands. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honoured to be associated with such an iconic and forward-thinking brand”.
In its pursoot to introduce their new collection as well as their new brand ambassador, TAG Heuer has released this video. These visuals introduce the Swiss watchmaker’s new Link Lady watch models. To help them with the marketing task, TAG Heuer has obtained the endorsement of the very-well-known actress Cameron Diaz. They had even started a mini-campaign on Facebook to encourage its fans to guess her identity. Cameron Diaz has also presented the Haute Couture line of watch of the collection.
Cameron Diaz doesn’t play it safe. This risk-taking quality makes her the perfect fit with the Swiss Avant-Garde brand. TAG Heuer’s daring time-keeping devices challenge every principle in watch-making; Ms. Diaz’s unorthodox body of work challenges every principle in the making of a star. Cameron Diaz is dangerously more than just a sexy blonde. And it is in this spirit that TAG Heuer is most proud to join forces with its Beautiful Rebel, Cameron Diaz. [Source]