American Express Releases The Trailer For Jay-Z’s Live Amex Sync Show from SxSW

On March 12, 2012 7PM CST, 8PM EST it’s showtime for sync as JAY Z takes the stage live from SxSW. Tune-in to watch one of music’s greatest in a concert event like no other. Amex Sync Show is an interactive concert experience presented by American Express.

In its pursoot to generate buzz on its strategy to provide its customers with an interactive experience, American Express has released the trailer to its upcoming sponsored live event. The credit card company has partnered with Hip Hop icon Jay-Z to set up an online live performance from SxSW. American Express Card holders will be able to sync their cards with their Twitter accounts in order to load exclusive offers directly to their cards.

Here’s how to sync and save:

  •  SYNC your American Express® Card with Twitter

    by clicking the button below

  • TWEET using custom #hashtags to load exclusive offers
  • SAVE with automatic statement credits*

[Source]

That is one ridiculously original way to create a multimedia experience for their customers around a concert. Kudos to American Express for thinking outside of the box.

American Express Releases The Trailer For Jay-Z’s Live Amex Sync Show from SxSW

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