Reebok’s Bill McInnis Explains The Reebok RealFlex Technology

Welcome to the world of RealFlex — a collection of lightweight and flexible running and training footwear designed to move with the natural movements of your feet, while helping to protect them from the wear and tear of city streets and hard training surfaces.

In its pursoot to explain the advantage of wearing their products, Reebok has released this designer interview video. Bill McInnis, Reebok’s Head of Advanced Innovation, informs Reebok customers that the Reebok RealFlex technology allows for better flexibility, better protection and better support.

This Reebok RealFlex technology is a technology that is featured in most of Reebook’s sneaker releases in the past years. I understand the concept of the fragmented sole but it looks ridiculous to me. Don’t they?

Reebok’s Bill McInnis Explains The Reebok RealFlex Technology

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