TREND OF THE MONTH OF FEBRUARY: Valentine’s Day Marketing Campaigns

In their pursoot to cash in on Valentine’s Day, many brands have launched a multitude of different campaigns. These companies have used the “day of love” to release products to sell to their customers and/or gimmicks to complement their services. Since February 14th is the day of “Love and Friendship”, some brands have banked on the fact that consumers will give and receive, hence share, a lot. Here are some strategies that followed the trend:

Michael Kors And Heidi Klum Wish You A Happy Valentine’s Day Launches #FallingInLoveWith hashtag campaign.

United Colors Of Benetton Have Released Valentine’s Day Themed Wallpapers Outlining Their Clothing Designs.

Google Shows The Use Of Its Brand New Indoor Maps Feature During Valentine’s Day In The Mall Of America.

Starbucks Promotes Its Starbucks Magic App To Make Their Cups Come To Life.

 American Apparel Promotes Its “Lingerie By American Apparel” Line Of Underwear.

eBay Suggests You Buy Your Last Minute Valentine’s Day Gift On Their Website.

TREND OF THE MONTH OF FEBRUARY: Valentine’s Day Marketing Campaigns

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