H&M Shows Stylist Soyon An As Its Boho-Style Brand Ambassador

Boho style isn’t just about the clothes; it’s about the whole laidback package. It’s also the perfect way to balance a hectic lifestyle. Being the main stylist on American Idol, self-proclaimed boho lover Soyon An knows all about this. 
Let’s hang out with her as she goes shopping and invites some friends over for dinner.

In its pursoot to explain the vibe of one of its lifestyle-inspired designs, H&M has released this short video. This film gets you acquainted with its Boho-style line of designs. Starring well-known stylist Soyon An, the brand’s bohemian and hippie inspired collection comes to life. Entitled “Boho Behaviour”, this video is part of the retailer’s “H&M Life” video series.

This Boho-style look is named after the “boho-chic” fashion trend that has been made popular a couple of years ago by the likes of model Kate Moss and the Olsen sisters among others.

H&M Shows Stylist Soyon An As Its Boho-Style Brand Ambassador

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