Fiat Has Actor Charlie Sheen And Model Catrinel Menghia Promoting Its 500 Abarth In “House Arrest”

In its pursoot to set the brand’s target market, Fiat has revealed its new-look commercial. This ad promotes the Italian car maker’s Fiat 500 Abarth to the well-0ff men of America who want to feel attractive and powerful. For the event, Fiat has tabbed American actor Charlie Sheen and has re-called Italian supermodel Catrinel Menghia from this year’s Super Bowl commercial. This is entitled “House Arrest”.

Fiat has been in “American market penetration” mode for about a year now. To do so, the brand hasn’t been shy from hiring big American celebrities like Jennifer Lopez to provide the brand exposure. This strategy has paid off. Kudos.

Fiat Has Actor Charlie Sheen And Model Catrinel Menghia Promoting Its 500 Abarth In “House Arrest”

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