Built with a revolutionary two-way fit system–match your color-coded cup size with your band size, and get going. This is your Armour Bra.
In its pursoot to introduce a new product to their feminine market, Under Armour has released this new video. This promotional content markets their recently launched women’s sports bras, high impact workout bras and yoga bras. The product is called the Armour Bra and this video is entitled “Just For You” to emphasize their feminine market targeting. It is designed by women, for women.
Under Armour’s strategy has been mostly towards men in the past months. This is a nice reach to their women customers.