The world’s most innovative athletic evaluation & improvement tool. The electronic compression baselayer that tracks your biometric signals. The data, stored in the heart of the shirt, transmits to a computer or handheld. You look at it, you learn, you get better.
In its pursoot to introduce their new fitness technology sports apparel, Under Armour has released the promotional video for it. The sports company is presenting their brand new UA E39 shirt. The shirt tracks athletes’ heart & breathing rate, G-Force, HP gauge and has a body positioning interface. NFL Atlanta Falcons’ Julio Jones is the athlete promoting it in this commercial. The revolutionary technology is being tested at this year’s NFL Draft Combine event.
Fitness training is one market space that is currently seeing a huge overhaul in terms of new technological advances. Many companies are fighting for the chance to track the athletes performances worldwide. Amongst them, Jawbone and Nike have had pretty impressive pitches. Check them out! This is insane.