Visit http://www.bmw-i.com and find out more about BMW i.
We just unveiled the BMW i3 Concept and BMW i8 Concept — What do you think? BMW i stands for visionary vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. With BMW i the BMW Group is adopting an all-embracing approach, redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.
In its pursoot to get its revolutionary brand out to the mainstream audience, BMW has released this promotional video. BMW has talked about their line of electric vehicles, the BMW i, for a couple of months now. The German brand had already released the looks of their two inaugural vehicles, the BMW i3 and the BMW i8, last year. This video reiterates their effort to show the public their EVs under the slogan “Born Electric”.
BMW has been marketing these vehicles for a while now to get the public acquainted with their unconventional designs. To me, these still look like concept model car. I can’t imagine anyone driving this electric vehicles down the street. I can’t wait to hear the official price tags on these babies. Crack open your piggy banks!