Denim & Supply Ralph Lauren presents highlights from the 2012 spring collection. Denim & Supply Ralph Lauren is available at http://www.denimandsupply.com
In its pursoot to introduce their new collection and to start its branding work, Ralph Lauren has launched a video to jump-start their campaign. Ralph Lauren has created a “Denim & Supply” brand that consists of distressed denim and rugged knits. The brand was created to fit a movement of freedom of style, individuality of self and creativity in arts. The movement was coined the “Warehouse” project.
Born out of the artist communities of Brooklyn, New York, the WareHouse is the home of the young painters, poets, musicians and visionaries working together to generate a movement in the middle of the city. [Source]
Six young individuals that represent the exact feel of the new brand were chosen to carry the movement out. To get acquainted with them, Denim & Supply Ralph Lauren has created video profiles for each of them.