Adidas By Stella McCartney Introduces Their Summer 2012 Collection

View the lookbook: http://a.did.as/yRLTdJ

Shot on location in La Manga, Spain by photographer Viviane Sassen and featuring up and coming face Marique, the adidas by Stella McCartney collection is the ultimate fusion of performance and style.

In its pursoot to present their new Spring/Summer 2012 Collection, Adidas has released this short film. This video introduces the brand’s Stella McCartney collaboration collection called ” adidas by Stella McCartney“. The collection consists of many looks for different activities such as the Swimming, Cycling, Golf, Gym/Studio, Yoga, Running and the Weekender looks.

No offense but the model is not what I would qualify of fit. This looks more like a fashion show than a sports apparel ad to me (which was probably the goal…). The Adidas by Stella McCartney brand is indeed meant to attract the ladies.

Adidas By Stella McCartney Introduces Their Summer 2012 Collection

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