Lighter. Faster. Formfitting. Running revolutionized.
This is Nike FlyKnit technology.
Coming this summer from Nike’s Innovation Kitchen.
In its pursoot to introduce their new pair of running shoe to their consumers, Nike has released this impressive 51-second video. These visuals help understand the edge that their Nike FlyKnit Technology has over competitors. The Nike FlyKnit is the debut sneaker to Nike’s HTM FlyKnit Collection. “HTM signifies the ongoing collaboration between style leader Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker” [Source].
This knitted technology was reportedly born from consumers’ demand to own shoes that have the comfort quality of socks: “a snug fit that goes virtually unnoticed to the wearer.” [Source]. There is a whole story behind Nike’s FlyKnit technology. Here it goes:
To learn more, visit Nike Inc’s Summer Of Innovation.