In its pursoot to introduce its new product, Jimmy Choo has released this short film. The fashion brand has launched its new line of handbags for the Spring/Summer 2012 Collection and it is inspired by the 70’s cinematic icons. The line is called JUSTINE. This is line that Jimmy Choo claims “is worth finding for”.
The craftsmanship of JUSTINE reveals an attentive hand, with traditional artisanal stitching and piece work with each bag requiring more than two weeks to finish. The subtle “bombé” padding technique around the flap is a luxurious detail that softens the edges and creates texture while drawing attention to the distinctive hardware, a slip-lock inspired by seventies cigarette lighters.
The JUSTINE bag is designed with an unzipped front pocket, variations of which expose a hidden flash of textured python in bright colours of yellow, coral and emerald. Other more opulent options are made entirely in matt and shiny crocodile in Klein blue, acid yellow and violet. [Source]
These bags are very “summery” with the bright colors and finishes but as you would expect they don’t come cheap. They retail for a cool sum of around $2000 US for the Justine S and Justine L model handbags.