Burberry Provides Interactive Content For Their Prorsum Womenswear Autumn/ Winter 2012 Collection Show

In its pursoot to provide the most interactive experience to its consumers, Burberry has released this 22-minute video today on their website and on their social network channels. Burberry has invited its consumers to view their Prorsum Womenswear Autumn/Winter 2012 Collection from their homes.  The show was being live streamed and when viewed on their website, you could appreciate the looks individually from 360 degree-angles, view each of their confection processes in a video and shop for them on the same page.

Now, that’s interactivity like never seen before in fashion, my friends. A lot of this has been possible thanks to the creative Christopher Bailey.

“Burberry invites you to watch the Prorsum Womenswear Autumn/Winter 2012 show live from London on the Burberry Facebook page – Monday 20 February, 4PM GMT, 11AM EST”

I wonder how the British brand will leverage their position as the fashion brand, host of 2012 Summer Olympics…

Burberry Provides Interactive Content For Their Prorsum Womenswear Autumn/ Winter 2012 Collection Show

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