In his pursoot to lead his team to winning basketball games, Jeremy Lin has created a worldwide phenomenon around himself. As he establishes himself as a solid player in the National Basketball Association, the Asian-American Harvard-educated basketball wizard has made his own value shoot up and made related businesses’ values increase over the course of a several days only. Some affected markets are retail businesses and cable distribution networks among others.
Forbes’ Dr Patrick Rishe, Director of Sportsimpacts and an Associate Professor of Economics at Webster University in St Louis, MO , writes: ”
“- He will boost the Knicks’ revenue by $10-20 million this season due to merchandise and playoff revenue (playoffs that otherwise the team would not have reached);
– He will boost the Knicks’ 2012-13 revenue by $25-50 million above what it otherwise would have been as merchandise sales and ticket prices rise, and as the team’s media rights rise;
– He will boost the league’s revenues in 2012-13 by $40-80 million largely due to his impact on global interest in the Lin and Knicks brand;
– He will earn between $10-20 million in endorsement income by summer 2013.” [Source.]