In February 2012, Coca-Cola with a bit of help from Mark Ronson and Katy B launched Move to the Beat™ its campaign for the London 2012 Olympic Games by unveiling the Coca-Cola Beat Wall. Watch as the massive 25 meters wide by 10 meters tall artwork gradually takes shape as the artists Neil Edward, Hadley Ever and Sam Bates use around 250 litres of paint in 35 different shades to bring Move to the Beat™ to life. Get the Beat. Get exclusives at http://www.facebook.com/coca-cola
In its pursoot to bring teens closer to sports and to attract them to the major international sports competition taking place in London this year, Coca-Cola has launched a new campaign. The beverage company has created the Coca-Cola Beat Wall to launch their Move The Beat campaign. The Beat Wall is an urban artwork painted by a group of young artists representing the traveling adventures of the acclaimed producer Mark Ronson. This marketing scheme is Coca-Cola’s way to profit from the 2012 Summer Olympics in London, England.
“Move to the Beat™ is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport,” said Mark Ronson. “The Beat Wall uses urban culture to excite and engage teens and is a really cool way of inspiring teens to get involved with the London 2012 Olympic Games.”