In its pursoot to regain control of its public image, Chevrolet has released this short video to set the facts straight. The American car maker has uploaded this video called “Just The Facts” to state some facts about its Chevrolet Volt electric vehicle. “Chevy Runs Deep” is the name of their current campaign.
Chevy has seen its image tarnished by government testings of its battery safety and it has seen its brand dragged in the mud by the media with the recall of about 12,000 Volts at the beginning of the year. Chevrolet hopes to clean its image up by citing the accolades it has been awarded by professionals. But if we are talking about “just the facts”, some Chevy Volt batteries have indeed been the cause of fire due to fluid leakage. Accept it and tell the customers about the adjustments you’ve made to fix the problem. #integrity