In their pursoot to present their newly launched bottle, Belvedere Vodka in collaboration with (RED) has released this 1:20-minute launch video. This video introduces the superstar that endorses the product in order to give it more exposure. Mary J. Blige is the artist that will support the (BELVEDERE)RED bottle with 50% of the profits going to the Global Fund to help cross HIV off the map in Africa. The bottle itself has been available in different locations since November 2011.
(BELVEDERE)RED is the same naturally smooth and unadulterated vodka that is found in the original bottle. The world’s first super premium vodka, Belvedere represents the pinnacle of the Polish vodka-making tradition. Distilled exclusively from the finest Dankowskie Gold Rye and quadruple distilled to create the perfect balance of character and purity, Belvedere Vodka is the true expression of luxury vodka. Completely additive-free and diluted with water from Belvedere’s own artesian well, this is a vodka that combines over 600 years of vodka producing expertise with an uncompromising commitment to quality and heritage.
Partnering with (RED) can only be good for the image if you can afford donating 50% of your proceeds to help people in need. It’s good publicity for a good cause!