In its pursoot to encourage the involvement of their fans for the event of the release of their model car, Volvo has unveiled a new strategy on their social media platforms. The Swedish car maker is preparing the live launch of their Volvo V40 next month. They are inviting you to a day of interactive content to live the event with the brand through Twitter, Facebook and Skype. There will be real-time Q&A sessions with designers and engineers on these social platforms.
“As the launch of the All-New Volvo V40 is just around the corner we’d like to invite you to be part of our Live Launch in Geneva March 6th. A day that is truly designed around you, our fans. You have the chance to ask your questions live to the designers. And discover for yourself what really makes the V40 so different.” [Source.]
Volvo’s V40 social strategy is multi-faceted which improves their reach dramatically. With more than 320k people who like their Facebook brand page and several more who follow them the other platforms, Volvo is creating a real juggernaut launch.