In its pursoot to attract young and confident women car buyers, Peugeot has released this target market directed promotional video. The 1:07 commercial promotes the newly released 3-door Peugeot 107. The french car maker provides you with “a stylish ‘new face’, improved fuel economy, lower CO2 emissions and enhanced equipment with an upgraded interior.” [Source]
The 107’s stylish appeal, along with its accomplished economical three-cylinder petrol engine, has helped Peugeot take a lead in low-CO2 urban motoring, and this is now strengthened further with emissions of just 99 g/km of CO2.
The new restyled 107 is instantly recognisable by the changes to the car’s front styling, with a deeper lower front panel with a housing for the front fog lights, LED daytime running lights and a redesigned front bumper.
Peugeot has been consistently providing its consumers with specific experiences for their car releases. The Peugeot 107 is not exception.