Set in Marrakesh, Morocco, Academy Award and Golden Globe winner Sofia Coppola has directed this commercial for the Marni at H&M collection.
Director of Photography: Harris Savides
Stylists: Lucinda Chambers and Michelle Rafferty
Models/actors: Imogen Poots and Sam Hayes. Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox
Featured song: “Avalon”, by Bryan Ferry.
In its pursoot to give exposure to its new Spring/Summer 2012 Collection, H&M has released a new short film. The commercial directed by decorated director Sofia Coppola is meant to promote the fashion retailers new men’s and women’s line of clothing. The film will headline many events and many cinemas around the world. The line is called Marni at H&M and will feature Marni prints and patterns. It will be available come March 8th, 2012.
It is always a good bet to hire one of the world’s best directors to lead your commercials…