In its pursoot to provide exposure to the vodka brand, Absolut Vodka has revealed this short film of how the creative process was executed. Absolut Vodka has launched these visuals for its limited-edition vodka bottle called Pernod Ricard’s “Absolut Gustafson” that will exclusively be available for travelers in travel retail spots such as duty free retail stores or travel arenas. The product will be on shelves starting April 2012.
Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand. The product will be available for between three and six months.
Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist and illustrator Mats Gustafson.
The Absolut Vodka campaigns are some of the most iconic and successful campaigns that the marketing world had ever seen. The brand is still doing strong in market shares when it comes to imported vodka. It is leading the pack followed by Grey Goose And Svedka.