In its pursoot to make grocery shopping easier for parents nationwide, Wal-Mart has launched a new health initiative. The retail giant hopes to help busy shoppers buy healthier with their “Great For You” icon. Shoppers will automatically know if foods are good for them simply by looking at the packaging label.
The “Great For you” icon was developed to help our customers instantly identify food options that are better for them, and will appear on Great Value and Marketside items, as well as fresh and packaged fruits and vegetables, at Walmart stores nationwide this spring.
The icon is part of Walmart’s healthier food initiative launched in January 2011, which included these key components:
- Reformulating packaged food items by working with suppliers to reduce sodium and added sugars and removing all remaining industrially produced trans fats;
- Making healthier food more affordable;
- Providing solutions to address food deserts by building stores; and
- Increasing charitable support for nutrition programs.
This is a good start.