That’s Rocawear Campaign Welcomes The Brooklyn Express Drumline Team

Drumline!!! Check out The Brooklyn Express Drumline team doing their thing and even adding in a little “Empire State of Mind”.

About Brooklyn Express Drumline:
The mission of the Brooklyn Express Program of Performing Arts is to give youth an outlet that inspires, enhances creativity, leadership, and a drive to succeed; causing a barrier against street violence and crimes in our neighborhoods and giving youth better morals and a wiser lifestyle.

In its pursoot to turn its brand from the urban market to the more mainstream market, Rocawear has unveiled this performance video as part of their web serie campaign. The “Jay-Z brand” has been releasing a string of video in the past months to show their new Rocawear style. The campaign “That’s Rocawear” hopes to celebrate hip hop culture by giving exposure to New York artists from many different realms.

These kids are talented and The Brooklyn Express Program of Performing Arts is a great way to keep children off the streets and to tap into their creative spirits. Rocawear, on the other hand, has not featured any of its apparel in this video which is a lost opportunity for exposure.

That’s Rocawear Campaign Welcomes The Brooklyn Express Drumline Team

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