Bridgestone is taking its passion for performance beyond the road and into the world of sports with its new Performance Balls campaign. You can learn more about the Bridgestone Performance football, basketball, hockey puck and bowling ball at www.facebook.com/BridgestoneTires where you will also find information about Bridgestone tire technologies, a Super Bowl XLVI sweepstakes and more videos leading up to the Super Bowl ads. Bridgestone has enlisted top athletes to help them develop the Performance Balls including Steve Nash, Deion Sanders, Troy Aikman, Tim Duncan and top reporters Michelle Beadle, Dick Vitale, Kenny Smith, Barry Melrose and Alex Flanagan are following the story.
In its pursoot to expand their brand’s reach, Bridgestone Tires has released their teaser to the Big Game commercial. The tire company has decided to release what they call “Performance Balls And Puck”. Bridgestone uses its tire performance technology to create basketballs, footballs and pucks as part of their Super Bowl marketing push.
This strategy has caught the attention of a lot of sports fans who are claiming these balls and pucks. That’s good publicity!