In this extended version of our 2012 Game Day commercial, the sporty, all-new 2012 Volkswagen Beetle inspires Bolt the dog to get in shape, and an intergalactic superstar makes a surprise appearance.
In its pursoot to carry their successful campaign into this year’s NFL final game, Volkswagen has revealed the video of their commercial. The German car maker has opted to release their NFL Super Bowl commercial in advance. The ad promotes the 2012 Volkswagen Beetle. It is entitled “The Dog Strikes Back” where the starring dog is called Bolt.
Volkswagen had to include a reference to last year’s very successful Super Bowl ad. This one is just OK to me. The marketing team went with a feel good story again but this one fell a bit short of last year’s in my opinion. Volkswagen did a great job however building up to this ad with “The Bark Side” preview commercial.