Explore the unnecessary lengths we go to, to make our vodka good, through this spectacular Augmented Reality app. Browse through the wheat fields of Southern Sweden and the One Source where every drop of ABSOLUT comes from. You will also get a drink recipe to taste the quality.
To experience this app, you need an Augmented Reality-tag. You get the tag with your ABSOLUT VODKA bottle. If you don’t have the tag you can print your own at http://www.absoluttruths.com
In its pursoot to provide a new interactive advertizing medium to its consumers, Absolut Vodka has launched a new media service. The vodka brand has launched an application in the Apple App Store. Its name is “Absolut Truths” by Absolut Vodka. The app was launched on January 12th of this year and allows you to point an Absolut Vodka tag with your iDevice and obtain more information on the product. They use the Augmented Reality technology.
This is a juvenile application and very gimmicky. I don’t find there’s added value to this but it’s fun to see brands starting to use different media to give their brands an edge.
PURSOOT GRADE: B-