The commercial features a clutch of gen x/y/millennial 20-something vamps out for an impromptu fireside party. When their hero arrives in an Audi S7 with an extra cooler of O Negative, disaster ensues. At least the company chose an excellent soundtrack. The whole drama plays out under the silky tones of Echo & The Bunnymen’s “Killing Moon.”
Audi hopes to cash in on the overwhelming success of vampires over the past year A strategy that seems smart at first until you understand that the craze is carried by 12-18 year-old teenagers that don’t have the age or the means to purchase the vehicle. The commercial has seen success on the web in the viewership category as it has been viewed more than a million times already on YouTube.