All New 2012 Honda CR-V Super Bowl Ad Has Broderick Honoring “Ferris Bueller’s Day Off” Film

In its pursoot to introduce their all-new model car by catering to a particular set of audience, Honda has revealed the extended version of their Super Bowl XLVI ad. The ad has actor Matthew Broderick as himself hinting at scenes of his successful “Ferris Bueller’s Day Off” movie of 1986. Honda promotes its 2012 Honda CR-V vehicle and launches a subtle #dayoff social campaign.

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller’s Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda’s fresh twist and wonderful homage to this ’80s classic.

Think you’re a true fan of Ferris Bueller’s Day Off? We hid over two dozen references to the movie throughout the commercial. Some are obvious, some are VERY subtle. See how many you can find. #dayoff 

This ad caters to men in the 20s-30s to whom the movie “Day Off” was released. This is Honda CR-V’s target audience. Principles of marketing are textbook applied but I’m not convinced the ad does the movie any justice. What do you think?

All New 2012 Honda CR-V Super Bowl Ad Has Broderick Honoring “Ferris Bueller’s Day Off” Film

2 thoughts on “All New 2012 Honda CR-V Super Bowl Ad Has Broderick Honoring “Ferris Bueller’s Day Off” Film

  1. The Super Bowl is one of the biggest of the year resulting in more parties than even New Years Eve and the 2006 SuperBowl should be at least as big! What other event in the world will rake in $80,000 per second in ad time? This anticipated event is so big, it will be broadcasted in more than 87% of the words countries and seen by at least 140 million viewers a year.

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