Reebok CrossFit Has The Sport Of Fitness At the Empire State Building

In its pursoot to broaden their audience while still sticking to their new focus sport, Reebok has unveiled this 3-minute video. Reebok hopes to convince its consumers that CrossFit can be done anywhere by having a group of athletes work out on the top of the Empire State Building. This video is entitled: “Sport Of Fitness Has Arrived At the Empire State Building”.

We want to show people that fitness is something that can be done anywhere, at any time. This is why we took the Fittest Man and Woman on Earth, Rich Froning and Annie Thorisdottir, along with 10 elite CrossFit athletes, 1,050 feet above the streets of New York City for a once in a lifetime WOD.

In the Empire State Building WOD, the athletes had to complete as many reps as possible of a series of movements: thrusters, kettlebell swings, handstand pushups, double unders and walking lunges.

Reebok doesn’t want to limit their appeal to a subset of hardcore gym-goers. They want to be able to sell their apparel to everyone that wants to stay fit may it be in the outdoors, in a gymnasium or on the top of buildings…

Reebok CrossFit Has The Sport Of Fitness At the Empire State Building

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