American Apparel’s strategy is straight-to-the-point here. Valentine’s Day is coming up in a couple of weeks. The retail company wants to be the first to promote their new collection to potential buyers who would want to look a certain way for their loved ones on February 14th.
In its pursoot to introduce their new collection, American Apparel has released this promotional video. The Los Angeles apparel company is unveiling their new Lingerie by American Apparel Collection with this simple 0:33 second commercial. The items displayed in this video can be bought directly on their website.