A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? Create an Intergalactic Invite to your Big Game party here: http://vw.com/star-wars-invite
These types of interactive/entertaining invites have been used before by other companies as a way to spread their reach. Rugby Ralph Lauren has used similar tactics during the past Holidays. So has Burberry.