In its pursoot to instill its branding persona to its fan community, Audemars Piguet has released a marketing and branding campaign. The efforts hope to inform its consumers on the craftmanship and hard-work put into its past work and on the innovative approach to the future.
Audemars Piguet opens the new year with a new advertising campaign strongly showcasing the brand’s philosophy: “To break the rules you must first master them”.
Audemars Piguet draws upon its unique blend of tradition, experience and knowledge in order to push the boundaries of fine watch-making and reinvent the rules the manufacture so perfectly masters.
Audemars-Piguet has some of the best young crop of brand ambassadors in sports in Rory McIlroy, Lebron James and Novak Djokovic. The brand has also been mentioned recently in more urban contexts like hip hop lyrics and articles. The brand has a more mainstream appeal now and the future is surely looking up.