“The Sport Of Fitness Has Arrived” To Reebok

In its pursoot to give an identity to their fintess community, Reebok has unveiled the new extended version to their commercial. Reebok wants to attract CrossFit athletes worldwide to their “Reebok CrossFit One” community  to promote fitness and health through their arduous training program.

The Sport of Fitness has arrived. Fitness that’s about retraining your body and rewiring your mind. This is about altering your definition of exercise. Reebok wants you to become part of a thriving community, where people are passionate about fitness. Where anyone, from world-class athletes to stay-at-home moms, can see drastic improvements and measurable results through hard work. This is a place where everyone you see, talk to, and sweat with becomes part of your fitness lifestyle.

Welcome to the community Reebok has embraced. The CrossFit community.

3, 2, 1 … GO.

Reebok is making big efforts to regain this market. They have lagged behind bigger sports brands in that area for years.

“The Sport Of Fitness Has Arrived” To Reebok

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