In its pursoot to gear up for the upcoming 2012 Summer Olympics, Nike is unveiling a serie of personal commercial starring British athletes as part of their #MakeItCount campaign. Nike wants to promote their gear and their British brand ambassadors on the eve of the international competition that will take place in London, United Kingdom. This video features Women 400m hurdles runner Perri Shakes-Drayton.
Perri Shakes-Drayton is a European Championships 400m hurdles bronze medallist born and bred in London’s East End.
This video shows how she is going to #makeitcount this year.
How will you? http://go.nike.com/73f6kpo
Nike is KING in sports marketing.