Aston Martin does have the beautiful look that has the potential to attract women. It just hasn’t been emphatically marketed that way until today. Aston Martin has however been considered like the main car brand “Women Melt Over” when men drive them in 2007.
In its pursoot to make their brand more attractive to women buyers, Aston Martin has unveiled their new marketing slogan and video. Aston Martin has been a predominantly masculine brand because of its performance in road races and its design of powerful engines. The British carmaker wants to expand their reach with this new “Aston Martin Loves Women – Women Love Aston Martin” ad.