In its pursoot to gear up for the upcoming 2012 Summer Olympics taking place in London from July 27th to August 12th, Nike
has unveils their new commercial. The 1:00 minute video stars Olympic cyclist Mark Cavendish . Nike’s campaign hopes to introduce their British brand ambassadors to the world to boost sales on the eve of the international competition in the United Kingdom during this #MakeItCount marketing push.
Mark Cavendish is the world’s fastest cyclist, currently holding both the Tour de France green jersey and world champion rainbow jersey. This is how he’s going to #makeitcount in 2012.
Nike is king in marketing. The athletes Nike is introducing are athletes people will talk about a whole lot during the Games…look for the swoosh logo to be well exposed during the competition too.