Jordan Brand Promotes The New CP3 V With An Interactive Chaotic Commercial

In its pursoot to advertize the release of their third major basketball brand ambassador’s sneakers, Nike’s Jordan Brand has created this interactive video. This commercial can be seen from many different angles (160 degrees panorama) with the user interacting with the video. Follow the link below to experience your control over the video’s angle.

CP3’s quickness creates chaos on and off the court. Now you can watch this craziness unfold from anywhere on the court as you take control of the viewing experience. http://www.nike.com/jumpman23/cp3v/chaos

The concept is cool. This easily applicable 160 degree gimmick hopes to put more chaos into an already messy scene on the basketball court. I just don’t see Chris Paul’s quickness or his control over the chaos. Meh.

Jordan Brand Promotes The New CP3 V With An Interactive Chaotic Commercial

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