Axe Has Unveiled New Teaser To Serialized Graphic Novel Marketing Campaign

In its pursoot to add a product catered to women, Axe has released a new campaign. Axe has added the new Axe Anarchy fragrance that will have men and women products. Axe will launch the graphic novel from January 10th to April 30th to its consumers.

On Tuesday, Axe also will introduce a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics. New sequences will be uploaded every few days, with plot turns based partly on consumers’ suggestions and votes, and with some fans being depicted in the comic.

Source.

Axe has already released a previous commercial, called “Anarchy Is Coming”, setting the sexually imprinted tone of its campaign. Axe has had great success by promoting their products through “sexual attraction” in the past.

Axe Has Unveiled New Teaser To Serialized Graphic Novel Marketing Campaign

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